• About

History Hodge Podge

History Hodge Podge

Category Archives: Historical Advertisements

It’s Summer, let’s go to Coney Island!

10 Friday May 2013

Posted by tanya brassie in Historical Advertisements, Historical Amusements

≈ Leave a comment

Tags

Coney Island, Dreamland, Elephantine Colossus, Galveston Flood

DreamLandPan

Coney Island’s Dreamland before a fire destroyed it in 1911 – Courtesy of the Library of Congress.

Whoo! The spring semester has ended! As far as I’m concerned, it’s officially summertime, and if it happened to be 1913 instead of 2013, I’d probably be visiting Coney Island.

Coney Island: A Brief History

A century ago, Coney Island was a rising star in the American entertainment circuit. The first establishments appeared on the peninsula in the early nineteenth century during which, Coney Island, situated at a comfortable distance from New York City, Plastic-family-460x276provided a respite from urban life for wealthier Americans. Slowly, as the decades drifted by, the seclusion of Coney Island began to attract much more than wealthy city-slickers; gamblers, prostitutes and other dodgy folk began hanging out, seeking the lurid recreation that could be had away from the city.

The end of the civil war brought further development to the peninsula as businessman tried to profit from the creation of a seaside resort. Encouraging this development was a changing American culture. Stuffy Victorian values were waning fast as America’s capitalist economy developed alongside a working class. These working class Americans sought entertainment and Coney Island delivered. Soon the peninsula was riddled with commercial amusements – theme parks, recreational piers, incubator babies were just a few things visitors could experience. Here are some interesting examples…

Elephantine Colossus (1885-1896)

Coney Island's Elephantine Colossus - Image courtesy of the Brooklyn Historical Society

Coney Island’s Elephantine Colossus – Image courtesy of the Brooklyn Historical Society

The Elephantine Colossus aka the Elephant Hotel, was a hotel complete with shops and an observation deck. Nearly 200 feet fall, the elephant was built by architect James Lafferty, who evidently had a soft spot for elephant-shaped architecture — he’s also responsible two other elephant-shaped structures, Lucy the Elephant in Atlantic City and Light of Asia in Cape May. The elephant caught fire in 1896.

Image illustrating several views of the elephant - Courtesy of the NYPL.

Image illustrating several views of the elephant – Courtesy of the NYPL.

"Coney Island's Big Elephant!" New York Times article from May 30, 1885 describing the Elephantine Colossus' debut.

“Coney Island’s Big Elephant!” New York Times article from May 30, 1885 describing the Elephantine Colossus’ debut.

"Coney's Elephant Burned!" New York Times article from September 28, 1896 reporting the elephant's fiery fate.

“Coney’s Elephant Burned!” New York Times article from September 28, 1896 reporting the elephant’s fiery fate.

Galveston Flood Thrill Ride (1904)

Advertisement for the Galveston Flood from the July 1904 issue of Broadway Weekly.

Advertisement for the Galveston Flood from the July 1904 issue of Broadway Weekly. Click to read full magazine.

In 1900 the coastal Texas town of Galveston was struck a hurricane. Nearly 8,000 of the 38,000 residents perished in the storm which became an inspiration for the Coney Island thrill ride, Galveston Flood which debuted for the 1904 season. The ride which Described by The Hampton Magazine as “astonishing in its artistic completeness,” the amusement employed advances in electric devices to create a more riveting experience. In February of 1904, Broadcast Weekly wrote of the ride and its creators, “In presenting their wonderful reproduction of the Galveston Flood, Adams & McKane Amusement Company, while showing in a most thrilling and intensifying manner the terrible destructive power of the elements, have eliminated all of those horrible and gruesome details of death.”

Another advertisement for the Galveston Flood featured in a Coney Island Souvenir book published in 1905. Click image to see the full guide.

Another advertisement for the Galveston Flood featured in a Coney Island Souvenir book published in 1905. Click image to see the full guide.

Dreamland (1904-1911)

Dreamland's majestic tower at night circa 1905 - Courtesy of the Library of Congress.

Dreamland’s majestic tower at night circa 1905 – Courtesy of the Library of Congress.

As the 20th century dawned, Coney Island’s reputation as a destination of ill-repute continued to grow. In order to provide a respectable alternative to Coney Island’s ramshackle amusements (and to no doubt make money), ex-Senator William Reynolds created Dreamland. Modeled after architecture from world expositions, Dreamland was a rectangular metropolis, perched upon the ocean. White, picturesque buildings populated the park, in the center of which stood its iconic 375ft tower. One of the park’s most dazzling spectacles was its wide-spread use of electricity. According to an article from The Electrical magazine and Engineering Monthly, each night, “at the moment when darkness was setting in,” visitors experienced a “brilliant outburst of electrical illuminations.”

Entrance to Coney Island's Dreamland (1907) - Courtesy of Library of Congress.

Entrance to Coney Island’s Dreamland (1907) – Courtesy of the Library of Congress.

Dreamland adorned the coast of Coney Island until 1911 when an electrical malfunction started a fire which spread quickly throughout the park, quickly destroying the buildings made only of thin wood, plaster and fiber hemp. The park was never rebuilt.

"The Coolest Resort on the Atlantic Coast"  - Advertisement for Dreamland from the July 1904 edition of Broadway Weekly. Click for full issue.

“The Coolest Resort on the Atlantic Coast” – Advertisement for Dreamland from the July 1904 edition of Broadway Weekly. Click for full issue.

Panoramic view of Dreamland after the 1911 fire - Courtesy of the Library of Congress.

Panoramic view of Dreamland after the 1911 fire – Courtesy of the Library of Congress.


Sources
“Dreamland.” Advertisement. Broadway Weekly, July 28, 1904, 16.
Feilden, Theo. “The Story of the American Tour – Hudson River and Coney Island Trip.”    The Electrical Magazine, January 31, 1905.
Ferree, Barr. “The New Popular Resort Architecture.” Architects’ and Builders’ Magazine, August 1904, 499-513.
“The Galveston Flood.” Advertisement. Broadway Weekly, July 28, 1904, 18.
“The Galveston Flood – A Real Sensation.” Broadway Weekly, August 25, 1904, 17.
Jenks, George C. “The Stage and Its People.” Broadway Magazine, July 1905, 65-79.
Kasson, John E. Amusing the Million. New York, NY: Hill & Wang, 1978.
“Majestic Dreamland by the Deep Blue Ocean.” Broadway Weekly, July 28, 1904, 4-5.
Souvenir Guide to Coney Island. New York, NY: Megaphone Press Co., 1905.

A Trip to the Dentist…Two Centuries Ago

23 Tuesday Apr 2013

Posted by tanya brassie in Historical Advertisements, Old Medicine

≈ Leave a comment

Tags

dentistry, early dentistry, paul revere

This week I went to the dentist, and as I hopped out of the chair with minimal pain, I was very glad for the improvements that the past centuries have brought to dentistry, and wondered how my poor, cavity ridden mouth would have fared a few centuries ago…

Say ahhh!

Say ahhh!

Around the time of the American Revolution, not many dentists existed on the continent. Most people who had teeth, had crooked and discolored teeth while others had few teeth at all. A problematic tooth meant seeking out a doctor or a common barber who most likely fixed the issue by extraction.

The firsts dentists in America came from England or France, where dental schools could be found. These trained individuals taught others who then practiced dentistry themselves, and while there were many trained individuals, there were also many charlatans and quacks.

According to The Foundations of Professional Dentistry, some of the notable names in early American dentistry were Robert Woofendale and John Baker. Robert Woofendale was one of the first men to practice dentistry full time in the States – for most it was a side profession intended to bring in a little money here and there. John Baker was a dentist in Boston who, based on entries from George Washington’s ledger book, did some dental work for the first president. Newspaper clippings (see below) from the Massachusetts Gazette and Boston News-Letter for Baker appeared in 1768, notifying patients of his leave and informing them that they could consult Paul Revere for any help. Apparently, Paul Revere, the famous man who warned colonists of the approaching British at the beginning of the American Revolution, also practiced dentistry in his spare time.

JohnBaker

Advertisement for John Baker’s services in New York from the May 5, 1768 issue of the New-York Journal.

PaulRevere

From the September 8, 1768 issue of the Boston News-Letter instructing Baker’s patients to consult Paul Revere if they should find themselves with any loose teeth.

Rever

Advertisement placed in the Boston Gazette in 1770 for Paul Revere’s dental services.

The 1800s witnessed an increase in dental literature that not only facilitated the spread of knowledge, but also helped develop consistent practices across the profession. It wasn’t until 1840, however, that a dental school was established in Baltimore. Until this time, dental students continued to learn from dentists, in an apprentice-like manner.

Below is a smattering of interesting articles and advertisements from catalogs and journals related to the field of dentistry.

NoveltyinToothBrushes

An article from an 1888 issue of The Scientific American about toothbrush technology.

BalitmoreCollege

Advertisement for the Baltimore College of Dental Surgery from the American Journal of Dental Science, 1897.

PedalChair

A typical dental chair from the turn of the century from “A catalogue of artificial teeth, dental materials, instruments, tools, etc.” published by C. Ash and Sons in 1880. Click on the image to see the full catalog.

DentalRubber

New Improvement in Dental Rubber! This article also from C. Ash and Sons’ equipment catalog introduces a new type of dental rubber, material used to replicate gum tissue.

ListerineAd

An early Listerine advert from the March 1897 issue of The American Journal of Dental Science. Listerine, which was invented in 1895, was the first over-the-counter mouthwash in the United States although that didn’t happen until 1914.

MetalWork

Early orthodontic work featured in The American Text-book of Prosthetic Dentistry from 1896. Click the image to view the full book.

Sources
American Journal of Dental Science 30 (1897).
Claudius Ash & Sons. A Catalogue of Artificial Teeth, Dental Materials, Instruments, Tools, Furniture, Etc. London, UK, 1880.
Lambert Pharmacal Company. “Listerine.” Advertisement. American Journal of Dental Science 30, no. 12 (April 1897).
“Open Up And Say “Aaaaaah.” Scholastic Scope 59.5 (2010): 14. Academic Search Complete. Web. 16 Apr. 2013.
Robinson, J. Ben. Foundations of Professional Dentistry. Baltimore, MD: Waverly
Press, 1940.
Taylor, J. A. History of Dentistry: A Practical Treatise for the Use of Dental
Students and Practitioners. Philadelphia, PA: Lea & Febiger, 1922.

Candy & WWII pt.2

19 Tuesday Mar 2013

Posted by tanya brassie in Historical Advertisements, Old Food

≈ Leave a comment

Tags

Advertisements, candy, WWII

The following continues the discussion of WWII’s impact on the candy industry. Here we’ll see how: advertisements addressed the wartime civilian candy shortage, the manufacturers of bakery equipment changed gears in wartime and Americans were encouraged to alter their consumption of meat.

While candy was being shipped overseas for military consumption, advertisements for many candies, such as the ones below, emphasized the industry’s the struggle to manufacture adequate amounts for both serviceman and civilians in a time of rationing and reduced production.

ChocolateWarRole

Blumenthal Bros advertisement, from 1945, thanking customers for their patience during wartime conditions.

Necco:Clark

An entire Necco advertisement from 1943 devoted to explaining wartime conditions.

NeccoCandiesMarch

Another Necco advertisement from 1943 emphasizing the benefits that Necco candies provides civilian workers and soldiers.

NeccoSkyBar

Yet another Necco advertisement from 1943 mentioning the war.

ReedsButterScotch

Necco wasn’t the only candy company sending rations overseas. According to this advertisement (also from 1943), Reeds sent nearly all of their candy to fighting troops.

TheyDeservetheFinestSperryCandy

Soliders also had the option to munch on Chicken Dinner and Denver Sandy Bars according to this 1943 Sperry Candy Company advertisement.

During WWII, many manufacturers of bakery and confectionery machinery also switched gears and instead, began to manufacture products beneficial for the war effort. This Greer advertisement from 1943 demonstrates the re-purposing of their conveyor lines to help stock military ships with ammunition.

Greer

Instead of creating conveyors for confectionery factories, Greer helped the war effort by using their popular conveyors to load ammunition into war ships.

WWII’s impact on American diets stretched well outside the realm of sugar. Read meat was also in short supply, most of it being sent overseas to fuel fighting troops. With the citizen supply limited, Americans were encouraged to eat their meat sparingly. This advertisement issued by the American Meat Association, encourages American’s to “share the meat” so that everyone might get a portion.

SharetheMeet

As more and more meat products began shipping overseas to fighting troops, civilians at home were encouraged to ration their meat consumption. This pamphlet produced by the American Meat Institute stresses the moral duty of of Americans to be more sparing in their meat consumption to give all “an equal chance at the available meat supply.”

Between the years of 1942-45 the National Research Council established the Committee on Food Habits. The Committee’s goal was to “restructure social norms, change perceptions of taste, and help assimilate variety into the U.S. diet” (Wansink). A specific mission was to encourage Americans to accept alternative sources of protein in their diet. Organ-meats not traditionally consumed by Americans, such as kidneys, brains and hearts, were promoted as viable sources of protein. The concerns addressed within this advertisement and the Committee on Food Habits concerning protein intake are also reflected in candy advertisements of the era. Many, like the following advertisement for the Staley Company promote the consumption of candy by specifically touting its protein content.

CandyMakesMuscle

With meat being in short supply, Americans were encouraged to find protein in alternative sources. Candy companies tried to persuade consumers that candy could provide protein for those in need.


Sources
Blumenthal Bros Chocolate Products. “BB Chocolate Products Have a War Role Too!” Advertisement. Confectioner’s Journal 71 (May 1945): 21.
———. “BB Chocolate Products Have a War Role Too!” Advertisement. Confectioner’s Journal 71 (May 1945): 21.
D. L Clark Company. “Two Quick Selling Items.” Advertisement. Confectioner’s Journal 69 (January 1943): 34.
Greer Company. “Now…Greer Conveyors Hoist the Ammunition.” Advertisement. Confectioner’s Journal 69 (April 1943).
NECCO. “Memo from Necco.” Advertisement. Confectioner’s Journal 69 (January 1943): 34.
———. “Necco Candies on the March!” Advertisement. Confectioner’s Journal 69 (March 1943): 37.
———. “Necco Candies On the March.” Advertisement. Confectioner’s Journal 69 (February 1943): 33.
Reed’s Candy Company. “On Active Duty.” Advertisement. Confectioner’s Journal 69 (July 1943): 39.
Share the Meat. Chicago, United States: American Meat Institute, 1943.
Sperry Candy Company. “They Deserve the Finest.” Advertisement. Confectioner’s Journal 69 (June 1943): 41.
Wansink, Brian. “Changing Eating Habits on the Home Front: Lost Lessons from
World War II Research.” Journal of Public Policy & Marketing 21, no. 1
(Spring 2002): 90-99.

Candy Consumption & WWII

05 Tuesday Mar 2013

Posted by tanya brassie in Historical Advertisements, Old Food

≈ Leave a comment

Tags

candy, WWII, WWII Rationing

Throughout the length and breadth of the candy makers’ art we find products in use that contain the five dietary essentials; carbohydrates, fats, proteins, minerals and vitamins. It is true that they may not occur in optimum proportions in any one candy type, but to expect that they should is seeking Utopia, which is rarely if ever achieved.

The following images appeared in the Confectioner’s Journal in 1943, two years after the United States joined WWII. Involvement in the war affected the daily lives of all Americans. Food was rationed; commodities like sugar and coffee were not longer easily accessible through the local grocer. The candy industry, too, felt the impact of war. Not only were many ingredients used by confectioners now scarce, but candy, considered a non-essential component of a healthy diet, found itself an easy candidate for Americans seeking to eliminate all unnecessary foods from their plates. The article and advertisements below argue for candy’s importance, claiming it a useful addition to the human diet and highlighting its presence in military rations.

“Candy’s Place in the Diet,” describes the nutritional value of various candy types (e.g. hard candy, fudge types etc.) and aims to show that “candy is a good and wholesome food” which “should have its niche in the dietary structure.” Interestingly, the Editor’s Note which prefaces the piece claims the article “contains data confectioners will find useful in ‘selling’ their industry.”

Article1

“Candy’s Place in the Diet,” an article published in the June 1943 issue of Confectioner’s Journal, explains the nutritional benefits of various types or candy.

Article2

“Candy’s Place in the Diet” continued.

FightingFood

“Chocolate is a fighting food!” This announcement from the Confectioner’s Journal informs civilians of new restrictions and warns them of shortages of their favorite treats. In addition to the rationing of essential ingredients in candy bar manufacturing, many candy bars were sent overseas as part of soliders’ D-Ration packs.

CandyTroop

This advertisement for H. Kohnstam, a manufacturing for food dyes and flavors, also portrays candy as an essential part of the solider’s daily diet. From Confectioner’s Journal.

CandyisaFightingFood

Another H. Kohnstamm advertisement from Confectioner’s Journal noting candy’s wartime importance.


Sources
“H. Kohnstamm & Company.” Advertisement. Confectioner’s Journal 69 (July 1943): 21.
“H.Kohnstamm & Company.” Advertisement. Confectioner’s Journal 69 (September 1943): 22.
Jordan, J. Stroud, Dr. “Candy’s Place in the Diet.” Confectioner’s Journal 69 (June 1943): 8-10.
“Lamont, Corliss and Company.” Advertisement. Confectioner’s Journal 69 (June 1943): 13.

Helpful Kitchen Tips from 1915

04 Monday Mar 2013

Posted by tanya brassie in Historical Advertisements

≈ 1 Comment

The following infographics were created by the United States Department of Agriculture and published in the Ladies’ Home Journal circa 1915. “What am I Feeding My Family?” (directly below) was created by C.F. Langworthy (1864-1932), a chemist who according to his obituary, “was for many years, one of the foremost workers on America nutritional problems.” He eventually became the chief of the Office of Home Economics, the predecessor of the Bureau of Home Economics where he ran an experimental kitchen focused on studying household foods.

Infographic from 1915 displaying the nutritional breakdown of commonly used cooking ingredients.

Image

Also from 1915, this infographic from the USDA educates readers how to determine the freshness of eggs for cooking.


Sources
Dr. C.F. langworthy dies. 1932. The Washington Post (1923-1954), Mar 05, 1932.
“How You Can Tell a Fresh Egg.” Ladies’ Home Journal, January 1915, 35.
Langworthy, C.F. “What am I feeding my family?” Ladies’ Home Journal, April 1915, 23.

Nom nom, Campbell’s

06 Wednesday Feb 2013

Posted by tanya brassie in Historical Advertisements

≈ Leave a comment

Tags

Advertising, Campbell's Soup, Campbell's Soup History

warhol

Warhol soup can courtesy of Artnet.

I’ve been eating a lot of Campbell’s Lentil Soup recently (i.e. nearly every night) and thought I would post some cool Campbell’s advertisements from the 1910s , 20s and 40s.

The history of Campbell’s is pretty interesting too. Although Campbell’s Soup is widely known and regarded as a staple “comfort food,” not many people know much about the company itself. Campbell’s was actually started in 1869 in Camden, New Jersey (close to Atlantic City!).  Initially a small canning factory, the first products manufactured by Campbell’s weren’t even soup; french peas, fancy asparagus and beefsteak tomatoes were the first things rolling off the production line. Eventually, the company expanded to condiments, soups, jellies and vegetables.

Campbell’s didn’t even specialize in soup production until a man named John Dorrance joined the company in 1897. A chemical engineer and organic chemist, Dorrance invented a condensed soup that could be sold at a third of the cost of Campbell’s competitors who were still producing and shipping heavy uncondensed soup. With this innovation, Campbell’s was able to sell their soup for less, beat out many competitors and eventually expand into California, becoming one of the first products available nationwide. Owing to the popularity of condensed soup, Campbell’s soon phased out other lines and instead concentrated solely on its canned soup line. In 1922, the company officially added the word soup to their name becoming the Campbell’s Soup Company. As you can see from the advertisements, the Campbell’s Soup lineup has changed over the years. The popularity of varieties such as  “Mock Turtle” and “Ox-Tail” (yum) soup seems to have declined over the last century. Here’s a list of current “Classic Favorites” available from Campbell’s for comparison. You can also see that the price has steadily increased. It appears to have been 10 cents a can in the 1910s and then increased 2 cents by the next decade. Now, I am lucky if I can get my Campbell’s for 99 cents!

Nowadays, Campbell’s is the number one soup maker in the world and controls 69 percent of the United States soup market and and dominates in Europe as well.
FUN FACT: I consumed 3 cans of lentil soup throughout the construction of this post. (It’s been more than one day.)

ARealBuilder

Campbell’s advertisement – Ladies’ Home Journal, April 1915

CampbellsClamChowder

Campbell’s advertisement – Ladies’ Home Journal, January 1915

CampbellsSEP

Campbell’s advertisement – Saturday Evening Post, July 29, 1922

ListinInCampbells!

Campbell’s advertisement – Saturday Evening Post, August 26, 1922

ItTOokaWartoTeachMe

Campbell’s advertisement – LIFE Magazine, September 24, 1945


Sources
“Campbell Soup Company.” Gale Encyclopedia of U.S. Economic History. Ed. Thomas Carson and Mary Bonk. Vol. 1. Detroit: Gale, 1999. 136-137. Gale Virtual Reference Library. Web. 6 Feb. 2013.
Gasbarre, April Dougal, and David E. Salamie. “Campbell Soup Company.” International Directory of Company Histories. Ed. Jay P. Pederson. Vol. 71. Detroit: St. James Press, 2005. 75-81. Gale Virtual Reference Library. Web. 6 Feb. 2013.
Ladies’ Home Journal
LIFE Magazine
Saturday Evening Post

Recent Posts

  • Hello *Again*
  • Deadly Molasses!
  • Hi again! …and my Natchez Trace Collection project
  • Q&A – Physical Culture Magazine
  • Hot Air Ballooning: the high-tech way to spy in 1861

Archives

Categories

Meta

  • Register
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com

Blog at WordPress.com.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Follow Following
    • History Hodge Podge
    • Already have a WordPress.com account? Log in now.
    • History Hodge Podge
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...